Ed. 132 Agosto 2017 / Pear and Apple

Boosting consumption of national apples

The PGI Poma de Girona banks on promoting the proximity trade model that is spreading across Europe. This is a more sustainable system with prospects for the future.

Autor: Beatriz Peña

’There is a trend in Europe to switch to consuming national produce which Spain should follow and which we are promoting from the PGI Poma de Girona, by several means: taking part in campaigns promoting consumption of proximity fruit, purchasing directly from producers as an alternative to imports, and cutting our carbon footprint down, hence contributing to the sustainable development of our sector.’ This is the PGI’s philosophy as stated by the chair of the Regulatory Council, Llorenç Frigola. He also affirmed that he misses the involvement of the Ministry of Agriculture when it comes to defend and promote our fruit, as they do in other countries.
Competition from European fruit set prices and results in the Catalan season. That is the reason why, with this year’s figures pointing at a 20% decrease in EU production, the expectations of the PGI are positive. Consumers’ preferences are changing and this reflects into the evolution of the grown varieties. Golden apple is still the star, meaning 44% of the volume certified by the PGI.
The goal of this body is to achieve higher efficiency and sustainability so they are making progresses in a future new line of organic, in residue-free production, and mechanisation and of water usage optimisation technologies.

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