Ed. 132 Agosto 2017 / Tomato Cherry

Innovation to improve consumer’s experience. GRANADA LA PALMA

Granada la Palma will invest €500,000 next year in expanding test plots in order to keep improving production.

Beatriz Peña

Innovation, sustainability and social commitment These three strategies define the work of the cooperative Granada la Palma, one of the main exporters of vegetables in our country and a benchmark in production and marketing of cherry tomato.

The budget allocation for innovation is the cooperative’s most important. In fact, it is a cornerstone of its growth scheme. Next season, they intend to invest half a million euros to expand their surface devoted to new variety testing. Granada la Palma closed some deals with breeders ‘to design the product they need’, and it also has several ongoing projects that will bear fruition soon, affirmed the firm’s commercial director Carmelo Salguero.

In the end, it is about consumers having an enjoyable experience when having their vegetables, so they are pretty sure about varieties: quality and flavour over high yield. Besides, thanks to the operational funds of their Fruits and Vegetables Producer Organisation, La Palma is updating their structures and acquiring the best technologies in terms of fertilising, air-conditioning, and biomass-powered heating, asi one of their goals is achieving waste-free production.

The season proceeded normally up to April, when production increase as a result of favourable spring temperature coincided with European harvests, a circumstance that can recur later this year, coinciding with Northern European and Moroccan productions.

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