ED. 133. Fruit Attraction 2017 / Companies at Fruit Attraction's fair

The best vegetables in Fruit Attraction

If we want to know all the novelties presented by SAT Campos de Granada, we should not miss their stand -F09B- at Fruit Attraction's hall 9, where cherry tomatoes and pepper will be displayed as their flagship produce.

Marga López

The society SAT Campos de Granada is barely five years old. Nevertheless, we find in it all the experience of the team of workers and farmers of Fulgencio Spa, S.L., who aiming at better scheduling their productions and at benefiting from the many advantages of being member to a producers’ organisation, decided to change the business name back in 2012.

The principles under which the new entity operates keep its predecessor’s philosophy, which was pioneer in the region by creating a business model focused on fruits and vegetables trade in Europe; today, the firm is specialist in Dutch, Spanish, French, snack, and mini cucumber, all varieties of cherry tomato, and Padrón and Palermo peppers. ‘We have always paid much attention to the markets, their trends, and we have adapted to them, even being ahead the needs of our farmers and clients’, affirmed sources from the firm.

This strategy allowed them to consolidate their presence in such important markets as Germany or the United Kingdom, with clients who share their way to understand agriculture, which grants environmental concern a significant role. ‘The investments made in R&D projects are determining. These projects do not only focus on achieving a more efficient usage of our resources, but also involve varieties, new packaging, formats’, they added.

And precisely a sampleof all this can be found at their stand in Fruit Attraction, an event they have attended since its first edition, and where the firm’s professionals will exhibit all these novelties in terms of varieties and formats.

Refurbishment of facilities

SAT Campos de Granada has an average of 280 workers, which increases up to 450 during the campaign peaks. Managing all this staff and above all their commercial volumes, which increase year after year, forced the entity to start refurbishing and modernising its facilities. This will allow them to improve manufacturing, preservation and logistics, which will result in higher quality and flavour, if possible.


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