This year, the firm comes to Madrid aiming at displaying the novelties in its portfolio, which will be exhibited at Grupo Agroponiente’s stand (Agroponiente and Vegacañada). The firm’s sales department will work to make known the new line of green and RAF tomato products. It is a significant commitment on which Vegacañada has been working for several months now, training a specialised professional team, and performing intense fielwork, which they expect will yield positive results in the 2017/18 season.
Besides these novelties, the firm will celebrate the 15th jubilee of its creation, a special occasion to remember and share with clients, how the company has developed, as well as to review the future projects they plan to set in motion.
Francisco López Martínez, Vegacañada’s Director-General, added that this trade fair has been a not-to-miss event for the company for nine years now. Fruit Attraction takes place in quite an interesting moment, as it coincides with the start of Vegacañada’s season, which means they can schedule their commercial calendar with their clients.